Passion and honesty are two of the pillars that have allowed Josep and his team to transform RRAT's Outdoor into one of the most committed 'made in Barcelona' sandal brands today. Their biggest challenge? To leave an indelible mark on the outdoor footwear sector.
To mark the launch of our new interview section on the blog , today we're talking to Josep Bacardit, the driving force behind RRAT's . We couldn't think of anyone better to kick things off!
Today Josep joins us to share his experience and vision: from how the idea that gave rise to the brand emerged, to some deeper secrets that make RRAT's Outdoor a truly unique proposition in the world of outdoor sandals .
What is RRAT's Outdoor?
RRAT's Outdoor is our outdoor footwear brand, specializing in mountain sandals designed for those seeking comfort, style and performance in their outdoor activities.
With local production and an innovative approach to materials, we offer sandals made in Barcelona that combine functionality, durability, and respect for the environment, using the highest quality materials. Providing comfort and safety without compromising style or design.
Our philosophy focuses on sustainability, honesty, and a passion for nature and doing things right.
What are the origins of the brand?
After more than 15 years working in footwear distribution, I witnessed many things firsthand: how trends changed, what customers were looking for, and, above all, what was missing in the market. Little by little, I realized there were opportunities to do something different, something that would truly resonate with those who love nature and outdoor activities.
It wasn't a decision I made overnight. For months I spent thinking, testing ideas in my head, and considering how I could create something authentic and different.
Over time I became convinced, and thanks to Maria (Partner), who although she is not the visible face of the project, is the one who drives it in every way, I decided to take a step forward and launch myself into creating what is now RRAT's Outdoor .
In fact, in 2020 we made the first prototype, which I personally tested throughout the summer on different routes and activities.
The best part was having my mother's help. Together we sewed the first prototype! It was a very simple piece, but it allowed us to improve the product day by day until we achieved something that actually worked.
After years of testing, in 2023 we launched the first official collection, giving rise to RRAT's Outdoor : a project that unites passion, experience and the desire to offer comfortable, functional and carefully crafted sandals, designed for those who enjoy the outdoors as much as we do.
What began as a simple idea has transformed into an extraordinary adventure.
A project brimming with enthusiasm that inspires us every day and keeps us constantly learning and evolving. Each step drives us to improve, explore new ideas, and continue creating products that truly connect with people.
Why sandals and not other types of footwear?
We chose to focus on outdoor sandals because they allow us to combine comfort, lightness and freedom of movement, essential elements for those who enjoy nature and outdoor activities.
Well-designed sandals protect the foot, are versatile on different terrains, and at the same time offer breathability and comfort—something many closed shoes can't guarantee. Furthermore, they are incredibly versatile, making them perfect for the beach, the mountains, or the city.
From a design and sustainability perspective, the sandals give us room to experiment with durable, recyclable and environmentally friendly materials, while maintaining the essence of RRAT's Outdoor .
Furthermore, we observed for a long time that sandals were the great forgotten footwear of outdoor activities , despite their enormous potential. Therefore, from the beginning, we were clear about our objective: this was where we could contribute something different, functional, and authentic.
Will there be more than just sandals?
Yes, we currently have an accessories section, but beyond that, we would like to explore and develop new products, always with a clear focus: that they have a defined purpose, a real meaning and provide tangible value to those who use them.
Why the name RRAT's?
I was looking for something striking, with personality and deeply connected to the land, when suddenly I looked out the window and saw Montserrat, our most emblematic mountain. At that moment, everything fell into place and made sense, because it was precisely there that I took the first prototype.
Whenever I need to disconnect, breathe, and let my ideas flow, I head to Montserrat. Its paths and surroundings are our playground and R&D center, a place where we can explore, observe, experiment, and let the environment inspire us in every detail.
Today, RRAT's It's designed, produced, and managed at the foot of Montserrat, keeping alive that connection with the mountain that gave rise to it all. And that's where our name comes from: RRAT's Outdoor , because we are part of MontseRRAT . A way to always remind ourselves where we come from and what inspires us.
How much of Josep is in RRAT's Outdoor?
Quite a lot, actually. RRAT's sandals reflect a lot of my personal and professional journey, the experience I've accumulated over the years, and my desire to create my own product that people can identify with.
I have poured all my energy and dedication into this project over the last few years, as has the rest of the RRAT ’s team, which is more than a team, it is a small family, with whom we share the same aspirations, values and hobbies, both inside and outside the office, and I believe that connection is reflected in every detail of what we do.
I want to emphasize this point, because the team is truly key to carrying out a project like this, and we are very fortunate to have it.
Each member contributes something essential: Biel and María are always there through thick and thin, pushing forward with ideas, management skills, and supporting us day-to-day (and, occasionally, with a crazy idea or two). Helena is our marketing mastermind; Josep , our content creator, along with Andrea , who recently joined but has already revolutionized the department, do exceptional work. Blanca is the one who brings all the ideas to life, and Pablo manages sales, ensuring the brand is present everywhere. And, of course, we can't forget those who make everything behind the scenes possible: manufacturing, logistics, accounting…
It's not easy to find a professional, committed team that also lives the project with such passion. But above all, it's not easy to find people as good as them.
What or who inspires you when designing new models beyond Montserrat?
Beyond Montserrat, I'm inspired by the possibility of creating sandals that adapt to different needs, lifestyles, and foot types. I'm motivated by imagining how the same pair can accompany different people in their daily lives. This constant pursuit of improvement and understanding of people's real needs is what drives us to keep growing every day.
What is the creative process like until the final product is created?
It all starts with identifying a need. For example, in the case of RRAT's T-Minimal model , we found that there were few products with similar features on the market. From there, we focused on selecting the best raw materials for that particular product, and we apply the same approach to each new model.
Next, we conducted multiple tests until we perfected the design. Once all the details were defined, we carried out internal tests and also with our closest circle to gather feedback and make final adjustments.
Finally, we launched the final production, always taking into account the suggestions of the entire team, with the goal of creating a product that meets both our expectations and those of the people who will use it.
At RRAT’s , we place special importance on materials. RRAT’s sandals incorporate recycled materials, achieving a balance between lightness, comfort, and sustainability.
All the sandals share the same foundation: minimalism and versatility, capable of performing on all types of terrain.
Also noteworthy are the Vibram rubber soles , which offer excellent grip and flexibility.
We manufacture our sandals with durable, high-quality materials , designed to extend their lifespan and reduce the need to produce or purchase new pairs frequently.
Now, more than ever, we're incorporating new materials and cutting-edge technologies to keep improving every step of the way!
What has been the biggest challenge during the process?
The biggest challenge is to ensure that the brand is recognized and valued not only for the product, but also for everything that surrounds it and for the effort behind it.
Designing and creating footwear that is 100% made in Barcelona is not an easy path, but it has enormous value for us. We believe this commitment contributes to a more sustainable world .
The seasonality of sandals presents a significant challenge, which has led us to open new export markets and develop strategies different from those used in more seasonal markets. For example , in Australia, where the climate is favorable year-round and the seasons are the complete opposite of here.
In general, it is essential to consider the various climate zones, the characteristics of each market, and the specific needs of consumers.
Any funny or unexpected anecdotes from the process of creating a model?
At first, since we didn't have shoe lasts, we invited friends and acquaintances (sometimes people who were passing by on the street) to try on the sizes and see how they fit. RRATs to different types of feet. Looking back on it now, it's quite funny.
What do you enjoy most about your routine ?
I like all my work; I really enjoy almost everything... But what I'm most passionate about is, perhaps, being able to expand to different countries, learn about their markets and customs, and open up new international opportunities.
Seeing how our product reaches people all over the world is incredibly fascinating to me.
What is your favorite outdoor activity and your favorite season?
I really enjoy outdoor activities, especially in spring, which is my favorite season, and I love climbing and any outdoor activity that allows me to connect with nature.
2026 is approaching, do you already have new challenges in mind?
We can't give too many details yet... We're working on several exciting projects and we're incredibly enthusiastic about what's to come, but it's still too early to share more information...
Is there anything you can tell us about the new collection?
We've created a really cool collection, with designs that we love and that reflect a lot of our identity.
Furthermore, we are very excited to announce the upcoming launch of a new "huarache" style model that combines quality and design with an exceptional price, designed so that everyone can enjoy it. We are paying close attention to every detail, from the materials to the design, to ensure it is a special yet accessible product.
Where would you like to see RRAT's Outdoor in five years?
I would like to see RRAT's Outdoor become an even more recognized brand, one that people know and talk about with enthusiasm and affection. I want those who use it to feel connected to our values and identity, and for RRAT's sandals to be recognized not only for their products, but also for the philosophy and commitment they represent.
Tricky question: Of all the RRAT models, which would you choose and why?
If I had to choose one model, I would definitely go with the Y-Gravel . I love its design, which strikes a perfect balance between style and functionality . The foot support is exceptional, allowing me to feel secure and comfortable even during the most demanding activities and on uneven terrain.