Por qué decimos NO al fast fashion del Outdoor

Why we say NO to fast fashion in Outdoor wear

At RRAT’s Outdoor, we say NO to fast fashion in the Outdoor sector and embrace the concept of Outdoor slow fashion, an approach that prioritises durability, quality, and sustainability in every product.

For us, technical footwear can be strong, functional, and responsible all at once. Every day, we work to show that sustainability and quality can go hand in hand.

Trends are becoming increasingly fleeting, with garments constantly changing, creating an environmental crisis that negatively impacts the planet.

These practices have become a serious environmental issue due to the vast quantities of discarded textiles, many of which are non-biodegradable and contaminate soil and water.

The straps on RRAT’s sandals are made from sustainable materials that mimic the texture of cotton, offering a balance between functionality and environmental respect.

We manufacture using sustainable, recycled, and recyclable materials, paying close attention to the entire process. We consider the origin of the materials, how they are transformed, and what will happen to them at the end of their life cycle.

Responsible production also aims to minimise carbon footprints: we optimise processes to reduce energy consumption, use renewable resources whenever possible, and avoid harmful chemicals that could affect the planet.

We rely on recycled technical fabrics, recyclable rubbers, and durable materials that, besides being eco-friendly, ensure comfort and longevity in every step.

Many products in the sector still follow a mass-production model with short-term releases, replicating the problems of fast fashion and negatively affecting the ecosystems we value.

It is essential to adopt sustainable production and consumption models that respect natural resources, reduce waste, and promote the durability and functionality of every product.

To tackle this issue, we must raise awareness about the environmental impact of the industry, invest in recycling technology, and promote more sustainable practices across the production and consumption chain.

The RRAT’s Outdoor sandal range has been designed with this vision: it uses durable, sustainable, and recyclable materials to extend product lifespan and reduce the need to produce new pairs frequently. Their versatility allows a single pair to be used in the mountains, the city, or at the beach, avoiding the purchase of additional footwear.

Every action towards sustainability, no matter how small, has a significant impact. Each conscious choice contributes to protecting our environment and building a fairer, longer-lasting Outdoor experience.

Our philosophy is built on clear principles: closeness, sustainability, and quality. That is why we allocate 1% of our annual turnover to environmental projects through 1% for the Planet, reinforcing our commitment to protecting the environment.

Enjoying nature should not come at a cost to the planet. With every step, we aim to show that it is possible to explore the world responsibly and with environmental awareness.

Are you ready to take a step towards sustainable footwear? We invite you to explore our sandal collection on our website and start the journey away from fast fashion.